School Marketing

Schools and how your “Market” Yourself

How can you transform your engagement and relationship with Students, Parents and important school visitors with confidence in your School ?

Engagement is the way to bring everyone to the same page and the way we connect with our customers – and for Schools there are many – is Key to bringing your school in focus for the following reasons:

• Moral
• Sharing of School Values
• Discipline
• Sharing trust
• Inclusion
• Engagement
• School Admission draw for parents
• Telling the story of your school
• Showing the School, its soul and values to external visitors
• Show what Value to the market place that your School Provides

Why is this so important to us and to your School?

For the above reasons it is important for a school to show what you love and that is true to your values and supporting Students on their Journey. For us the only way to do great work for us is to love what you do and we love what we do. This provides exciting Graphics and Images that show your School is the best possible light. Don’t wish any one else’s dream – live your own.

We aim to build up the school’s reputation locally and gain the confidence of parents and the community through our work using:

• Story Boards
• Virtual Tours
• High End Photography
• Marketing Material
• Banners
• Graphic Art Boards
• Sports Images
• Infographics
• Ebooks
• Augmented Reality

We Help you to understand the factors which can have an impact on engagement, we consider how to take account of school con- text and acknowledge the effects that context might have on school such as the engagement of students in learning and teachers’ efforts to engage students in learning. 

A significant issue is possibly the way in which the school sought to engage with students ivy attempting to recognise, take account of, and connect with the culture and local environment of these young people.

We recognise that Issues such as:

• low self-esteem
• lack of confidence
• negativity

All came to be attributed concerns for Schools. This, therefore, raised questions about the possibility of cultural influences being at work and of the effects of a potential clash between home and community culture and school and schooling culture. It is apparent that also Staff–student relationships were seen as very important too. 

‘I think a good relationship with the kids helps a lot for the teachers and I think it does matter to the kids and I think it matters to a lot of the staff in this school and the benefits are that the kids respond and work for you – I think that’s important.’ And a Modern Languages teacher summed up: ‘I think children respond to anyone that’s interested in them.’

….DHT

Digital marketing tips to increase admissions for schools/colleges:

• Website
• Storyboards
• Virtual Tours

A School wants to generate community respect and this overlaps with the drive to create effective relationships, both Students and Teachers alike. It is through the creation of positive relationships within the school that the aim of community respect is achieved. 

Our aim is to exhibit the fun and soul of the School where students like classes where there was fun, a degree of choice, where students could have an active part (especially in science), and where an inclusive environment exists.

Admissions are a touchstone issue for local relationships and Headteachers are, of course, always looking for wise investments when it comes to attracting new Students and the day to day running of their schools.

Great photography is both affordable and likely to pay off in the long-term. Even a one-day professional photoshoot can provide you with hundreds of photographs that could last you for two to three years and help to attract families and quality staff to your school.

The investment from one photoshoot will cover the acquisition of one new pupil or member of staff ct several times over.

Talk to us to discuss how we can help your School Achieve more together with us and our out outside the box thinking.